Retech TV

The challenge was unique, as we were designing for a very niche market. Retech's customers didn't care about spending time on a comfy little web site: they wanted to find their part, buy it, and get out.

Further complicating matters was the fact that Retech had two goals, in addition to a nice and effective web store.

• Generate enough business from the store to be able to move away from their eBay operation (and escape eBay seller fees that had begun to sting) 
• Oust a competitor site with several years' worth of a head-start from the number 1 spot on Google.  

We smoked both goals within two months of the site's launch.